WSJ - US Business

Ad Giant Signals Deepening Industry Woes Amid Shift to Digital

Some of the world’s biggest consumer-goods firms are ratcheting down ad spending, starving Madison Avenue of revenue and further threatening ad firms and ad-dependent media companies already coping with a rapid shift to digital advertising.

Shares in the world’s largest advertising company, London-based WPP PLC, fell nearly 11% Wednesday after it reported a steeper-than-expected slowdown in global ad buying, particularly from…

WSJ.com: US Business

Click to comment
Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top