WSJ - Markets

How Mobile Games Keep Aging Well

Nearly anyone can make a mobile game these days. Crafting one with staying power is the real trick.

Recent quarterly results from companies such as Activision Blizzard, Electronic Arts, Zynga and Glu Mobile show why. All showed sharp year-over-year increases in mobile-game revenue for the period. And all were mostly driven by games that have been around for years, which offer plentiful opportunities for in-game sales as well as large player audiences for in-game advertising. Doug Creutz of Cowen estimates that the U.S. mobile… Markets

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