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Procter & Gamble CEO David Taylor says investors support its strategy

Procter & Gamble CEO David Taylor on Tuesday said that investors supported his company’s strategy, despite a proxy battle that saw nearly half the votes cast go against it.

Earlier, P&G declared victory, saying shareholders had rejected activist investor Nelson Peltz’s push for a seat on its board, following the biggest proxy battle in history. One estimate says the consumer packaged goods giant has spent $ 60 million to support its fight.

P&G shares fell more than 2 percent after news of the vote broke.

“Certainly, there’s a desire to see us move faster, and I take the feedback from all investors … but, frankly, I know talking to many investors, they support the strategy,” Taylor told CNBC.

Under Taylor, who joined in 2015, P&G has sought to stem its market share losses by focusing on research and development and simplifying is corporate structure. The owner of Bounty paper towels and Tide detergent will continue to focus on innovation, said Taylor, but it will not focus on millennial brands at the expense of its core brands.


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